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Press Releases |
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| If your information is newsworthy, press releases offer a unique opportunity to have your message published by a magazine, newspaper, possibly even television for very little money. Your message is given even more credibility because it is perceived as being impartial news. Press stories often pull much more attention than advertising. The downside of press releases is that you have less control over where, how, or when they will appear. There are ways to try to keep a little more control, but there are no guarantees.
If you are a publicly held company, you are required to release certain financial news on a regular basis. Following certain guidelines when submitting press releases will help insure that your story is published. It's also helpful to know who should receive your story. It's generally a good idea to use a professional writer to write and submit your story to have the best chances of being published.
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